In February we announced that we would be reducing the amount of items we displayed in the Add On Store. "Store Reduction: We successfully moved many of the items on the website onto in-game crown vendors in Release 49 and by Release 51 all of them will be there (with the exception of Bundles). With that change we feel that having all of the store items visible on the website at all times is an inaccurate representation of what the game offers players and incorrectly infers that everything must be purchased to play. In fact, there are far more in-game items to be looted and crafted than there are to be purchased. For example, there are nearly twice as many decorations in-game than the store offers. So we are going to reduce the store to show much fewer items at any given time, except during postmortems or weekend flash sales." We have gotten a lot of feedback from our existing customers about this change. Based on that feedback we already changed this so that the bundles change visibility based on spending and we have considered adding that function to the Add On items as well. While we still see some value in this change for the first impression of a new user we also want to continue to provide purchase options. We also have not seen much change in perception of what can be purchased versus obtained in game with the reduced store despite the massive reduction. So to gather more data and to promote launch we are going to open up the store back to its original full state for the rest of April!