I had a friend ask me, "Why make a CoA for SotA?" and I pointed out to him that: 1) It's fun. If you take it at least somewhat seriously and work with classic designs, you'll learn a little bit about heraldry while you do it and, at the end of the process, have something nice and unique to yourself. 2) If you are a founder and have the 'Virtual Collector' package, or above, you will be able to use the CoA in the game on shields, tabards, flags, etc. I'm not sure everyone realises it kicks in at that pledge, though. 3) It makes a great avatar for the SotA forums, or wherever else you might talk SotA, like your guild forum. 4) It means you get to interact with the College of Arms volunteers who are, frankly, some of the nicest people getting around on the SotA forums. I love the work you guys do, and I love the passion you do it with. Hope this helps!