It would be nice for Shroud of the Avatar to offer several interfaces to help export in game data be used on web sites. One example would be to be able to export the guild roster of a guild (in xml format) to be used to display up to date guild rosters on a guild websites. Another example would be an export of goods you have for sale to be shown on a portal that people could visit to see what is for sale by whom when they are not in the game. No doubt other people will have even better ideas to breach the borders between the game world and the online world.
You'd be happy to hear that they are in fact making some of their logs exportable into Excel from their latest dev chat. http://youtu.be/rEUMEHQKPM8?t=1h2m46s