Greetings avatars! As many of you know, there are some BIG changes underway with Shroud of the Avatar. After far too long, we are finally getting rid of our giant online cash shop and moving to the model that every other game uses. This is a LONG overdue change and definitely one that benefits the players and the Shroud team. Maintaining the existing cash shop was a full time job for several people. Managing everything in game versus a webstore is both easier for us and benefits the players with easier browsing, searching, instant delivery, and is generally a much simpler process for everyone. Also, in addition to removing the majority of the web store items, we’re also going to be changing up our semi-premium currency, Crowns or COTOs. Previously the rough target was 1 crown = $1. This was problematic because it did not give us the granularity needed for pricing smaller item and it got even more problematic when we wanted to put something on sale! Starting in Release 63, players will see that each of their crowns will be converted into 100 crowns. Store prices will follow that conversion for now and then over time will have their prices updated to more appropriate numbers. This means some items will go up and some will go down. With the increased resolution of crown we were also able to adjust our prices for crowns to more closely match what we wanted. Those prices will also go live with Release 63 in just over 2 weeks! The conversion rate is very slightly worse with most packages but now fall into what we believe will be a better set of numbers for the long term. As for store and crown sales, I think most people have seen we left our sales on this entire month. This is because after looking at what we sell things for, we had effectively targeted prices based on what they cost on sale. Going forward, we will be doing far fewer and much smaller sales BUT the normal price will be roughly the current sale price. For crown sales, we’ve also gotten people used to them always being on sale. Starting in R63 we’re going to start reducing that sale each release until we get to zero discount. We will still have sales but only briefly and only for special events. I repeat, we’re going to reduce and then kill off the reliance of store and crown sale pricing starting in just over 2 weeks, YOU HAVE BEEN WARNED! Also, for those who haven’t seen the new planned crown bundle prices: $10.00 --> 750 $20.00 --> 1600 $35.00 --> 3200 $60.00 --> 6300 $100.00 --> 10750 Also, since I know some of you just read the top and bottom of the post, here is the tl;dr version: 98% of the cash shop going away We’re doing a 1 to 100 split for crowns to give us more pricing resolution for smaller items We’re doing away with huge sales and moving to a more steady but realistic price Crown store sales will be going away over the next few months starting with a reduction starting with R63 As always, thanks for your patience with this stuff and thanks for your support! Also, we have a number of exciting, upcoming announcements so keep your eyes on the forums over the next two weeks!