I know some people who would not just play when forced into PvP, mostly based on previous experience with assholes who abuse no consequence PvP to simply grief players. I personally do not like current state of PvP for two reasons. 1) The loot sucks, I like my stacks of reagents and artifacts. However for more serious PvP I should all the time get rid of valuables. And if by some miracle I win PvP fight the attacker more often than not went out of their way not to have anything valuable on them. I lose stuff if I lose and I lose time if I win. The way I play it, any PvP is pretty much lose for me. 2) My friends appear as enemies in PvP unless they are in party. I need reputation system to see player as neutral by default, with option to mark them as friends or enemies (if they attack me or my party members, they should be marked as enemies). I want known "criminals" to be visibly enemies. I am okay if there are ways to play around the reputation system (anything goes in Shardfalls or arena, but you face severe penalties for starting a fight in major city and not changing your looks after that). PvP without reputation is not the way I enjoy it at all. I mean it is okay for some fun duels with about equally matched opponent in the arena, but otherwise it is damn hard to team up with the right guys. I think most people need some sort of safe zone, and they might enjoy high risk zone, but not everyone plays glued to the monitor, and you can get to safety from NPC attacks without having to log off rather easily. Not so much in PvP.