The best way I have heard PVP in this game described is its like playing poker betting match sticks instead of betting money. You have nothing to lose or gain with the match sticks, so there is almost no emotion behind the results. Compare that to betting for shiny coins, well you get the idea. I like the suggestions that @Mangar put forward. Personally I was keen to earn myself a title (since I have no decent ones) from the obsidian trials but the popularity of the trials slowed down before I could earn one. So maybe something like that could be introduced in @Mangar 3 Monthly leaderboard. The next 3 months you have a title or something you can show off or boast about. The other suggestion with having higher attenuation per hour in a PVP zone I think is great, but I think would be better if you had to earn it and your PVP party had to control the zone. If another group wants that extra experience, they have got to earn it by controlling the zone, or maybe earn nothing because you spend the entire time defending the zone. @Lesni I believe the fight for control over Blood Bay has already occured. From memory AA won, prize was to be Governor of the zone, dont think that ever eventuated. As much as I enjoy PVP it isnt the reason I am still here. I have lost most of my interest in acquiring a bigger pile of match sticks.