As part of Portalarium’s founding purpose to promote goodwill and make a positive difference in the world, we’ve provided these “Make a Difference” charity items as a channel through which our community of backers can contribute to causes they support. For each of these items purchased, Portalarium will donate up to 50% of its share of the purchase price to the designated charity (see each item for percent contribution). By purchasing these items you get to have fun with them in Shroud of the Avatar, as well as make a difference in the lives of people in the real world.
In the giving spirit of the holidays we have also expanded the Make a Difference concept outside the confines of the Make a Difference Store and now over 90 items in the Add-On Store are also tagged to share revenue with charities. Just look for the virtue symbol!